Product Catalog Content & Design
Product Content ► Catalog Design ► Online Catalog / E-Commerce Store Data ► Catalog Print Management
Reliably delivering high quality, cost-effective Catalog Design & Product Content for B2B / Distributor Segment
Product Content Sourcing / Editing :: Higher Quality at Lower Costs
Value and Benefits of high-quality Catalog Product Content
How investing in Product Content furthers your business / marketing goals?
Whether you are about to design your printed B2B / Distributor Product Catalog or your online e-Commerce store (or both), the ultimate goal is developing a desired level of awareness and interest in your products & brand (to convert a shopper into a paying customer), and increasing your revenues.
And the key to achieving that key business / marketing goal is quality Product Information / Product Content / Product Data. (Whichever term you prefer - from a 'marketing & sales' view to an 'IT/ information systems' view.)
Customers making purchases need accurate and detailed Product Content - whether it's displayed in a Printed Catalog, Online Catalog or Store, E-Commerce site, or on the Invoice / Packing Slip / Customer Service e-mails. With the improvements in communication & printing technologies over the last decade, customers have become used to more detailed information as well as higher quality presentation - for both online and printed catalogs. These aspects (level of detail, accuracy, images, attribute tables) - have thus gone from being "nice-to-have"s to "must-have"s in your marketing and sales promotion efforts.
To increase your sales to existing customers and to widen your customer base, a winning strategy is to start with high quality Product Content to power your Product Catalog (and online e-commerce store). The diagram below shows how Product Content is the key ingredient in all subsequent steps - making it a strategic and worthwhile investment.
Key Role of Product Content / Catalog Data
Why successful companies invest in high quality Product Content and Product Catalogs?
Inaccurate, incomplete or lower quality product content (for example, a low resolution picture) leads to an interruption, postponement or even abandonment of the shopping process. It also results in higher returns / refunds that reduce or eliminate your margins. Data issues in your internal systems also lead to problems with shipping, invoicing, and customer support.
Savvy businesses find that spending modest amounts to ensure high quality product content (and presentation) repays itself many times over via increased sales, revenues and customer satisfaction.
How to overcome the Operational Challenges involved?
While the benefits of having high quality product content are compelling, the steps involved in sourcing and editing / preparing the product content remain fairly challenging and time-consuming.
Some of the complexities / challenges, for example:
- Obtaining the information from multiple manufacturers
- Dealing with varying source formats & level of detail
- Ensuring the accuracy & completeness of content
- Finding high resolution images suitable for printing
- Tailoring the content for particular media / audience
- Reusing content for subsets of products later.
SAMS - with its knowledge, commitment and focus on Product Information and Presentation - can help your company save time, money and headaches in dealing with these challenges - allowing you to focus on Customer Targeting and other broader marketing and sales activities.
Our specialization in this area (spanning all the related steps) allows us to reach high efficiencies - supported by our use of specially designed systems & streamlined processes.
Thus we are able to offer high quality content at lower costs for our clients - compared to in-house efforts even without considering all the hidden costs & overhead (e.g. salaries / benefits, workspace / rent, software & training). But most importantly, the opportunity cost of taking time & attention away from more important marketing & sales tasks.
Pros
and Cons / Cost Benefit Analysis -
In-house vs. using a catalog
specialist like SAMS
Contact Us today to discuss your specific needs and how we can serve them effectively.
How SAMS helps you achieve high ROI for your marketing $?
Product Content provided by SAMS is ready for multiple uses within your business - printed and electronic product catalogs, online directories / e-commerce, as well as other internal systems that generate outputs for your customers (e.g. Invoices, Packing Slips).
The Product Content, once assembled and prepared, is available in electronic form and can be exported to any format - for uploading to a variety of systems and software that is used at your company. (Order Fulfillment, Inventory Management, Billing / Financial, Product Information Management System / PIM, Enterprise Management / ERP systems.)
Once SAMS delivers the required content to your business, you own that content and can use it multiple times and in multiple ways within your organization.
Integration with various Business Software packages
We understand the importance of data integration - the ability to upload the product information to a variety of systems in varying formats - and our technical staff will work with your IT staff to ensure smooth product data transfers.
Here is a list of some of the popular enterprise / business software packages where you can upload / import the product content / data files that SAMS provides to your company. This is by no means an exhaustive list.
- Eclipse
- Mincron
- Prophet 21 (P21)
- SX.enterprise
- SHIMS
- MIS
- Prism
- and others...
If you have any queries about a particular package used
by your company, please contact
us right
away and we will work with your IT staff to ensure a smooth transfer.
To Summarize:
- You want informed and engaged customers - which leads to increased sales & revenues.
- Your customers want well designed catalogs (online or printed) - with detailed, accurate, up-to-date Product Content.
- Your business also needs Product Content for Order Fulfillment, Inventory Management, Billing & Customer Service.
- SAMS can efficiently source and prep the Product Content that you need - and create well designed catalogs - helping you focus on winning more customers and sales!
To find out more about how SAMS can be your trusted, reliable partner for all your Product Content acquisition and Catalog Design / Production needs, please visit the other sections of this site.
A well designed approach supported by custom tools - ensuring
quality & accuracy while achieving fast processing times and
low costs.
Why choose SAMS over doing it in-house? Examine how SAMS is a
more effective and reliable alternative than other options.
View a selection of our high-quality work products (starting from Product Content acquisition and culminating in these Printed Catalogs) - developed for a variety of clients in a range of industries.
SAMS made the process easy and very cost effective. . . . We now have one of the most professional looking catalogs in the industry, rivaling that of even the industry's biggest players, and sales of our accessory products are soaring!
Thanks again for all your hard work and great service!
Contact Us today to discuss your specific goals and requirements - and how we can help you address your Product Content and Catalog Design needs - with high-quality, fast, cost-effective solutions.
Complete & Accurate Catalog Content
Product Images for Print and Online
Attractive and Effective Catalog Design
Lower Catalog Design/ Printing
Costs & Delivery Times
Solid Commitment to Catalog/ Data Quality and Service
Driven by our Client's Marketing/ Sales Goals & Budget
High Quality Product Content & Catalog Design for your Online & Printed Catalogs at Great Prices. Product Data for Online Store, E-Commerce, Financial & ERP Systems.
Copyright © 2010 SAMS Custom Catalog Services | (317) 574-8980 ext. 102 | 11405 N. Pennsylvania St. Suite 102, Carmel, IN 46032
